Google Adwords is Google's branded pay-per-click (PPC) system. Adwords generates almost all of Google's revenue and is the reason for their success. Google has a program to identify and promote professionals who have demonstrated superior knowledge of the Google AdWords PPC system. Due to our experience, we can help you create or optimize your campaign, ads, keywords and methods in unique and non-obvious ways due to training, experience and on-going participation in forums and other educational venues.

We recommend always checking that your account is being created and managed by a Qualified Google Advertising Professional, also sometimes referred to as a Certified Google Adwords Pro. We have client references that can confirm their complete satisfaction in the following areas:

• Global campaigns with individual country schedules, bid prices and vertical segments
• Regional targetted campaigns that cost-effectively compete with national or global competition
• Keyword selection with cost-reducing long tail words, miss-spellings and negative words
• Ad creation to both define your differentiation and attract clicks in less than 100 characters
• Conversion metrics and analytics traffic tracking with specialized scripts that go beyond Google's information exposure

We cannot stress how important it is to avoid making the typical first mistake: trying it yourself without training. Google wants searchers to find what they are looking for...even when you pay for the click. Otherwise, users will stop clicking and advertisers will stop using Adwords. 

Google's method to enforce Ad relevancy is to track the history of your campaign, keywords, ads and what the click traffic did upon arriving at your site. We see multiple postings every day in the Google Adwords Help Forums from users that are quickly required to pay $5 or $10 per click because they started by bidding on too many broad keywords, throwing away their money, while Google raised their minimum bids due to poor results. This is a hole you do not want to dig out of by yourself, and frankly, it's not a hole that we find easy to dig out of either.

Instead, contact us and we'll quickly get you started on the right foot.